Branding and Public Relations: Strategy and Brand Campaigns using APEC Meetings and Gathering in the Ariyana Convention Centre to promote the destination of Danang as Central Heritage Gateway and the venue of Ariyana Convention Centre Danang as the biggest pillar-less convention venue in Central Vietnam.

11:11 Group’s scope of work:

• Branding Design (Identity &Guideline)

• Brand Strategy (Story/ Positioning/ Taglines/ KVs)

• PR & Communications (APEC Vietnam 2017)