BESPOKE EVENT ACTIVATION
BRAND PRESS CONFERENCE WITH THE FOUNDERS
In June 2024, 11:11 Group served as the official organizer for the prestigious Meet & Greet Press Conference announcing the launch of Nobu Hospitality in Vietnam, the first Nobu Hospitality in Southeast Asia. This event welcomed the three founders: Robert De Niro, Nobu Matsuhisa, and Meir Teper.
VCRE real estate developer appointed 11:11 Group to plan, creatively direct, and execute the transformation of the Park Hyatt lounge room, transporting guests back in time with a 1930s cinema ambiance and a New York City cigar lounge setting for the main conference.
11:11 Group’s scope of work:
- Creative & Art Direction
- Spatial & Interior Design
- Event Activation
- Media Production
- PR & Communications
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ARTISTS CURATION / ART INSTALLATION / EXHIBITIONS & SHOWS
11:11 GROUP x BUI CONG KHANH
Through 11:11 Group’s curation, artist Bui Cong Khanh was selected to be one of the only two artists for the first Lady Dior House exhibition in Vietnam.
The Lady Dior House exhibition, reimagines the infamous handbag inspired by Lady Diana since 1995.
Now operating as a travelling exhibition around the world, Lady Dior House features collaborations with local artists from each country it visits, creating unique Lady Dior Art through contemporary artists' eyes, blending fashion and art together.
This initiative highlights Dior's commitment to their art foundation, providing a platform for artists to gain international recognition, maintaining Monsieur Dior's legacy & deep love for art community..
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SET DESIGN FOR FILM PRODUCTION
Vũ Huy, a renowned Vietnamese artist, has significantly influenced the film industry. Known for his work in "The Quiet American" and "Indochine," he was the only Vietnamese artist in the "Kong: Skull Island" crew. He introduced traditional village items and designed props, bringing Ninh Bình's beauty to the world and showcasing Vietnam's landscapes and cultural richness on the big screen.
BRANDING IDENTITY / VISUAL PRODUCTION
Nen Light in Ho Chi Minh City offers a modern twist on Vietnamese cuisine. With its minimalist yet elegant ambiance, talented chefs, and innovative dishes, Nen promises a memorable dining experience that celebrates the best of local ingredients and contemporary cooking techniques.
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PR COMMUNICATION / MEDIA PRODUCTION
We provide multimedia production services encompassing creative direction, photoshoots, cinematography, and editing. Leveraging our industry-leading expertise, we create multilingual content for brands, collaborating with celebrities, business PRINT MEDIA professionals, influencers, and travelers.
To enhance our comprehensive event planning and execution, we offer event activation services, leveraging our extensive network of influencers with whom we maintain strong relationships. This ensures that our clients’ events achieve maximum exposure and impact.
BRANDING EVENTS & KOL BOOKINGS
To enhance our comprehensive event planning and execution, we offer event activation services, leveraging our extensive network of influencers with whom we maintain strong relationships. This ensures that our clients’ events achieve maximum exposure and impact.
Creativity | Production | Hosting | Partnership | Celebrity & KOL Booking
PR COMMUNICATIONS MEDIA BOOKINGS
From magazine cover exposure to tie-up advertisements, we assist our clients in developing comprehensive strategies and execution plans for print and online media communication, leveraging our extensive network of publications.
ENTERTAINMENT
In collaboration with First Face Ltd., ESC Media Production & MK Production, we organized cultural & fashion events to host Miss Global 2023 in Vietnam for 11 days across 5 destinations from Ho Chi Minh City to Nha Trang, plus prelim show in Phu Quoc attended by 1,000 guests and 70 contestants from 70 countries and territories.
11:11 Group’s scope of work:
Creative & Art Direction
Fashion Show
Charity Event
Media Production
PR & Communications
CORPORATE BRANDING & PUBLIC RELATIONS
LAUNCHING THE ARIYANA CONVENTION CENTER DANANG
Branding and Public Relations: Strategy and Brand Campaigns using APEC Meetings and Gathering in the Ariyana Convention Centre to promote the destination of Danang as Central Heritage Gateway and the venue of Ariyana Convention Centre Danang as the biggest pillar-less convention venue in Central Vietnam.
- Branding Design (Identity & Guideline)
- Brand Strategy (Story/ Positioning/ Taglines/ KVs)
- PR & Communications (APEC Vietnam 2017)