The event spanned over 600 square meters, bringing together regional stakeholders, media, and influencers. It marked Apple's second consecutive year of expanding its presence in Vietnam, solidifying the country as one of its most promising markets.

11:11 Group meticulously planned, executed, and hosted the event, welcoming over 150 guests. The highlight of the evening was a special appearance and performance by Wren Evans, while multiple experiential stations were designed to engage attendees and immerse them in the brand’s vision.