cartier’s clash collection -
editorial production
Client
Cartier Vietnam
Year
February 2025
11:11 Group spearheaded the creative and art direction for Clash de Cartier in Vietnam, delivering a bold editorial visual production including set designs that captured its rebellious elegance and told its inspiring story. Managing two celebrities, the team produced four photo concepts and two videos, bringing Cartier’s vision to life.
For the first set design, a mirror-driven set explored contrasting identities, using layered reflections and dynamic lighting to magnify the jewelry and emphasize the duality of elegance and edge that ‘Clash’ Collection is well known for.
In this concept, 11:11 Group designed a raw, nature-inspired set with rocks, logs, and dried branches, creating a bold contrast between organic textures and Clash’s high-end polished luxury.
