Dior cruise ‘25 -
visual production
Client
Dior Vietnam
Year
November 2024
The Dior Cruise 2025 collection, unveiled at Scotland's Drummond Castle, drew deep inspiration from Scottish heritage, notably the life of Mary, Queen of Scots. Creative Director Maria Grazia Chiuri incorporated national symbols like the unicorn and thistle, as well as tartans in vibrant hues, blending historical motifs with modern punk elements.
In Vietnam, 11:11 Group celebrated this collection by orchestrating a commercial photoshoot and film featuring Thuy Tien. They creatively merged Dior's Scottish-inspired designs with Vietnam's natural beauty, incorporating elements such as bamboo and pine shells. This fusion offered a unique visual narrative that intertwined Scottish and Vietnamese cultural aesthetics.
Through this collaboration, 11:11 Group highlighted the universality of fashion, demonstrating how distinct cultural elements can harmoniously blend to create compelling visual stories.