LADY DIOR ART EXHIBITION IN VIETNAM

11:11 GROUP x BUI CONG KHANH

Year
March 2024

Through 11:11 Group’s curation, artist Bui Cong Khanh was selected to be one of the only two artists for the first Lady Dior House exhibition in Vietnam.

ABOUT LADY DIOR ART

The Lady Dior House exhibition, reimagines the infamous handbag inspired by Lady Diana since 1995.

Now operating as a travelling exhibition around the world, Lady Dior House features collaborations with local artists from each country it visits, creating unique Lady Dior Art through contemporary artists' eyes, blending fashion and art together.

This initiative highlights Dior's commitment to their art foundation, providing a platform for artists to gain international recognition, maintaining Monsieur Dior's legacy & deep love for art community.

THE WANDERING CLOUDS By Bui Cong Khanh

Dior selected the 11:11 Group as the artist curator for their global campaign. Adhering to the guidelines and legacy of the Dior Lady Bag, we curated the involvement of artist Bui Cong Khanh and guided him throughout the creative direction of his work.
Additionally, we executed the documentary and photoshoot production at his studio, culminating in a public exhibition in Ho Chi Minh City.
11:11 Group’s scope of work:
- Artist Curation
- Art Direction
- Media Production

‘THE WANDERING CLOUDS’

Constructed in 1626 at a different location during the feudal era, Ba Mu Temple was later relocated to its current position in Hoi An.

In this project, 11:11 Group worked closely with Bui Cong Khanh on the creative direction and documentary production of the bag. An art talk was hosted with Bui Cong Khanh on the opening night where he presented his ‘The Wandering Clouds’ Lady Dior artwork. Inspired by his hometown Hoi An, the piece beautifully reflects the harmony of nature and tradition.

In his project "The Wandering Clouds," Bui Cong Khanh takes inspiration from Buddhist philosophy, where clouds symbolize weightlessness and change. He draws from ceramic cloud motifs in Vietnamese pagodas and Ba My temple in his hometown, repaints them, and integrates them onto the Lady Dior Bag. This fusion symbolizes the blending of past and present, highlighting the boundless nature of clouds.

OPENING NIGHT

On the opening night of the Lady Dior House exhibition at the heart of Ho Chi Minh City, we managed  visual production including photography & videography for top Vietnamese celebrities including:

Actress Do Thi Hai Yen

Singer Van Mai Huong

Actress Kaity Nguyen

Miss Grand International 2021 Thuy Tien Nguyen