Recent projects
NOBU HOSPITALITY - BRAND PRESS CONFERENCE
With the founders
In June 2024, 11:11 Group served as the official organizer for the prestigious Meet & Greet Press Conference announcing the launch of Nobu Hospitality in Vietnam, the first Nobu Hospitality in Southeast Asia. This event welcomed the three founders: Robert De Niro, Nobu Matsuhisa, and Meir Teper.
As an exclusive VIP event for Cartier’s distinguished clientele, 11:11 Group hosted an intimate dinner for 40 guests in our 400m² exhibition space, featuring a seamless sensory journey amid Jacqueline Lam’s solo exhibition.
apple’s Global ‘Shot on iphone’
music video launch event
To celebrate the second consecutive year that a Vietnamese artist has been selected as the featured artist for Apple's iconic ‘Shot on iPhone’ campaign, 11:11 Group partnered with the tech giant to host a launch event in the heart of Ho Chi Minh City, marking this global recognition on January 18, 2025
DIOR CRUISE ‘25
visual production
For Dior Cruise ‘25, 11:11 Group led the creative execution of a commercial photoshoot and film featuring Thuy Tien. Merging Scotland’s inspiration with Vietnam’s natural beauty, they incorporated elements like bamboo and pine shells, crafting a visual narrative that seamlessly fused both cultures while celebrating Dior’s global collection launch.
Through 11:11 Group’s curation, artist Bui Cong Khanh was selected to be one of the only two artists for the first Lady Dior House exhibition in Vietnam.
The Lady Dior House exhibition, reimagines the infamous handbag inspired by Lady Diana since 1995.
KONG: SKULL ISLAND -
set design production
Vũ Huy, a renowned Vietnamese artist, has significantly influenced the film industry. Known for his work in "The Quiet American" and "Indochine," he was the only Vietnamese artist in the "Kong: Skull Island" crew. He introduced traditional village items and designed props, bringing Ninh Bình's beauty to the world and showcasing Vietnam's landscapes and cultural richness on the big screen.
‘EARthizen’ EXHIBITION IN COLLAB WITH 59 RIVOLI Paris
The ‘Earthizen’ Group Exhibition came to life between the months of November and december 2023 through the merging of 11:11 d’Artistes and 59 Rivoli. This event was dedicated to sharing a positive and energetic approach to creating a “Good Earth” with the incorporation of recycled materials, inspired by Vietnamese cultural anthropology knowledge.
highlighted artist
chinh le
Nguyen Thi Chinh Le is an acclaimed visual artist with over 20 years of experience, known for her mastery of various mediums, including silk painting, lacquer, bronze sculpture, and digital art. As a devoted Zen Buddhist, her works deeply reflect Buddhist philosophy, the interconnectedness of human and nature, and the journey toward freedom and enlightenment.
Throughout her career, Chinh Le has continuously sought to balance tradition and modernity, art and spirituality. Her creations are not just artistic expressions but also invitations for deep contemplation on life and human existence